How to build an Ideal DevOps Team Structure

How to build an Ideal DevOps Team Structure

With DevOps getting more and more popular a lot of companies desire to implement DevOps methodology in their business to deal with a great number of problems connected with the product development and release processes. And often we can come across the situation when former software teams are now called “DevOps.” However, including some DevOps

The Secret to Running Smarter Dynamic Remarketing Campaigns

The Secret to Running Smarter Dynamic Remarketing Campaigns

Marketing professionals must adapt their digital strategies to the evolution of the complex digital advertising environment. Enhanced insight into a more serious and in-depth level of digital advertising is a must-have, part of the ongoing effort to attract prospects and maintain a loyal customer base. Making use of dynamic advertising solutions fused with automated personalization capabilities increases the richness

Strategizing for omnichannel personalization at scale

Strategizing for omnichannel personalization at scale

Once the main vehicle for how brands connected with visitors online, these days, the website is just one of many channels used to nurture relationships and influence purchase decisions. From email to mobile app, call centers, digital kiosks, and more, brands are discovering the key to acquiring and maintaining customers requires delivering a tailored experience,

Personalization in financial services – the power and prerequisites

Personalization in financial services – the power and prerequisites

The practice of website personalization and the technology to support it have grown dramatically in recent years, with companies working tirelessly to deliver an individualized approach to the customer experience. Upon recognizing its potential to influence every aspect of the customer journey, industries like eCommerce have undergone massive transformations in how they conduct business to meet the

Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas

A persona is a research-based profile of an archetypal customer that represents needs of many. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. When designing a campaign, for example, the tendency is to be broad about what you are going after, but a bigger audience + more targets =

How Personalized Retargeting Can Optimize Your B2B Ads

How Personalized Retargeting Can Optimize Your B2B Ads

This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. At the same time, personalization and retargeting have become

Here’s How to Make Your Website As Personalized as Your Email

Here’s How to Make Your Website As Personalized as Your Email

Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the

Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors

Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors

If you’re a marketer – whether you market directly to individual consumers, or to businesses made up  of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. But how does he or she come to that decision? How do