How (and Why) to Personalize Content on the Web

How (and Why) to Personalize Content on the Web

According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. This shouldn’t be much of a surprise — creating content is a big investment of resources, and if your audience is spending a healthy amount of time on your site, you want them to consume

How To Boost Conversions With Personalized Remarketing

How To Boost Conversions With Personalized Remarketing

Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job

Why Website Engagement is the New Marketing “Must-Have”

Why Website Engagement is the New Marketing “Must-Have”

As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. Since prospects are often quick to judge the value and relevancy of your content, each blink of an eye can make the difference between piquing their interest in your company, or sending them back to

Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow, 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel—which is where online ad campaigns play a key role.

Marketing Mathematics: Why You Need to Invest in Website Engagement

Marketing Mathematics: Why You Need to Invest in Website Engagement

Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding

Do Brands Really Listen?

Do Brands Really Listen?

I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING! Makes purchases at online retailers at least once per week–PING! Regularly browses bridal registries

Introducing The Definitive Guide to Web Personalization

Introducing The Definitive Guide to Web Personalization

Would you send the same email to your entire database? You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some long-standing customers), sending the same communication to all of these folks would not be effective.